Digital Marketer

Phase One Ventures | 2023

Crafted diverse content, managed multiple social media accounts, strategized ad campaigns, tracked performance metrics, led branding efforts, and collaborated
cross-functionally.

My work history describes multiple marketing jobs each with their own unique sets of challenges and responsibility. The most rewarding experience I've had was working for Phase One Ventures. This role forced me to become a subject matter expert in a variety of industries and practice being resourceful. Overseeing both the company's marketing department and their portfolio companies' marketing, I gained a well-rounded perspective of how each department works and affects one another.

At this role, I played to my copywriting strengths by drafting case studies, monthly newsletters, social media content, and emails directed to both warm and cold audiences. I wrote 20+ published blogs according to SEO best practices. I storyboarded, wrote scripts, recorded voice overs, and acted for both long-form and short- form content. I ideated, planned, published, and managed multiple social media accounts and platforms. I also strategized paid ad campaigns and retargeting campaigns. Lastly, I tracked KPIs, compiled reports, and analyzed metrics.