eCommerce ads
Goal: Create engaging ad scripts with multiple hook and call-to-action variations to test and optimize performance.
In this project, I was tasked with developing numerous social media ad scripts for the eCommerce Shopify theme called Shoptimized. After reviewing the website and familiarizing myself with the product, my task was to develop 30 second ad scripts describing the theme’s built-in features and encouraging owners to download the product.
Process: Research eCommerce ads and brainstorm angles that would appeal to Shopify business owners.
The client requested variations of the script to test and optimize their ad campaign so I created 4 different scripts each with individual angles. Every script followed the same format (hook, body, CTA) but these unique angles were meant to appeal to distinct groups of the audience.
For example, one script focuses on business owners’ pain points with the goal to “twist the knife” while another script boasts of the product’s low cost appealing to startups and frugal owners. Yet again, one ad intends to build trust from one Shopify user to another while the next ad drives home the product’s credibility with accolades.
The client also requested UGC videos for each of my scripts so after writing and editing, I took to filming with a simple yet effective setup. Once my content was filmed, it was handed off to the designers for video editing and graphics.
Results: Generated impressions, leads, and clicks for my client during their ad campaign.
Although I do not know the exact number of leads or conversions from this ad, I do know this campaign ran for a few months with Ad Script 1 being the top contender.
Ad Script 1
I don't know how Shopify users are sleeping on this Shoptimized theme because it's completely flipped my store's conversion rate and sales!
This theme is so effective with over 30 built-in features specifically designed to boost your store's conversion rate because it taps into both the psychology of humans and the principles of business.
Here are my top five favorite features that every Shopify store should be implementing.
Starting off strong, there are product badges for deals and a super smart auto-complete search that helps my customers find exactly what they need quickly.
And you can’t forget the social proof pop-up tool that shows customers how many people are buying a product. It's so simple, yet genius, because it plays on their FOMO.
Plus, this countdown timer creates a sense of urgency that compels your shoppers to buy.
Okay, but my favorite feature that tops them all has to be the stick to your screen add to cart button. No matter where my customers scroll, there it is calling out to them and for my store, it's been like a magical wand for sales.
I'm just so impressed by how all these features combined have skyrocketed my sales. Download Shoptimized right now by clicking the link below!
