Press Release

I wrote this press release for the company, Phase One Ventures, which was distributed to hundreds of news sites. Here is how I contributed to the client's goals and success. 

Goal: Build credibility and generate buzz.

This company wanted to adequately portray their unique business model as a venture studio. Of the 5 million businesses that exist around the world, only 724 are venture studios. The majority of those reside in Europe and are rare to the United States.

In addition, the client did not want to express his success in terms of numbers. In other words, he did not want to include his net worth or the exact worth of his businesses.

Process: Interviewed the CEO and SMEs to gather details and create a narrative. 

This project required that I research SaaS and venture studios, link all of the client’s ventures and significant partners, as well as draft and edit the document. I greatly enjoyed learning about the founder’s rich past and finding a creative avenue to piece his story together. 

Although I am skilled at utilizing ChatGPT and other AI writing tools, this press release was a completely original article that demonstrated my strong writing and storytelling skills.

Results: Increased client’s domain and authority ranking.

After being approved for compliance, this original work was distributed to a plethora of new sites. The backlinks and inbound links within the article helped to strengthen the client’s domain and authority ranking. The client was very happy with the quality of the content produced as well as the results.